E4

Give examples of the ways in which E4 tries to attract 16-24 year olds.

E4 tries to attract 16-24 year olds by the way they show their programmes. By having a channel E4+1, youths are able to watch the shows of E4 an hour later than they are shown. This works well for youths, because if they are not able to see the program at the specific time it is showing, they can watch it an hour after, or visit the E4 website and watch it whenever they have time.

E4 also shows a wide variety of shows such as Misfits, Hollyoaks, Made in Chelsea, The Inbetweeners, 90210, Skins and Scrubs. By showing a wide variety of programs, E4 attract a wide variety of viewers.

By showing TV dramas, youths are interested and attracted to the programs which they can form emotional bonds with the characters and can also relate this to their own lives and experiences. By showing these programs, the youths are able to form these bonds and relations to their lives, meaning they are likely to tune into E4 to see what other programs are on this channel which they might also be able to relate too.